Guide
How Fast Should Your Website Load?
What Core Web Vitals actually measure and where speed problems usually come from.
01 / Start
Start with the business problem
Website decisions are easier when the goal is concrete: more qualified inquiries, faster access to information, simpler publishing, better mobile use or lower maintenance risk.
02 / Measure
Measure the current system
- LCP
- CLS
- INP
- Asset delivery
Improve the architecture, not just the surface
A redesign can fail when the same slow templates, unclear navigation and technical debt remain underneath a new visual layer. The rebuild should address the system as well as the style.
Preserve what already works
Useful content, established URLs, high-performing search pages and working customer flows should not be discarded casually. Migration planning is part of the project.