GPT
Integrating GPT into Website Projects
GPT is often the first model a client names. We use it where its writing and tool-use strengths are real, and we keep a human on the publish button.
What we actually use GPT for
In the build, GPT is useful for first-pass outlines, rewriting dense source material into plainer language, and turning messy notes into structured fields. It is also a strong coding assistant when the task is well specified.
On a live site, GPT belongs behind a narrow job: a support draft, a search helper, or a form that turns a paragraph into structured fields. It should not be the renderer for the homepage.
Keep brand voice out of the default prompt
A generic GPT draft sounds like every other agency page. Alaska businesses have seasons, place names, regulations, and customers who notice invented details.
We write project-specific instructions, feed approved source material, and review every public sentence. The model proposes. The business decides.
Account ownership
If a live feature calls GPT, the client should own the provider account, the key, and the billing alert. We do not hide a model call inside an agency black box.
Keys stay on the server or in a worker. They never ship in frontend JavaScript.
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