Migration

Leaving WordPress, Wix, and Squarespace

The rebuild should feel like a cutover, not an amnesia event.

Inventory before design

We list URLs, titles, content worth keeping, forms, embeds, and integrations before we propose a new look. Wix and Squarespace sites often need a manual inventory because the export is incomplete. WordPress needs one because the database is full of leftovers.

What is useless gets dropped on purpose. What still earns its place gets a new URL or a redirect.

Redirects are part of the launch

Old URLs should resolve to the closest useful new page. A homepage dump for every legacy URL is how a migration wastes the equity it claimed to save.

The redirect list is reviewed like content, then checked after DNS moves.

Retire the old runtime

Leaving a builder half-connected — old plugins still mailing, old DNS still split — creates a long, confusing launch. The plan includes turning the old stack off.

The new site is the static build. The old login is not a backup plan that stays public.